How to use Facebook Live for Business

Facebook live is a brilliant business tool that has made its mark on the world. When used correctly, live and pre-recorded video content can bring great ROI (Return on Investment) as it is free or can be inexpensive. Also, video content is highly engaging and takes up 74% of all internet traffic, so, you can see how lucrative the market really is. We will be talking you through the reasons why Facebook live is something that you need to be using.

2016 was the year of live video but in late 2015,  Facebook live was born. Zuckerburg was the first to do a live video on the Facebook platform which to date has over 15 million views. Live streaming also is not limited to Facebook or Periscope, it is more recently available on Instagram, YouTube, Tumblr, Snapchat, Live stream and, the least popular, Meerkat. Forbes.com have projected that by 2019, "Video will claim more than 80% of all web traffic." And from the vast amount of platforms out there, you can see why.

There are many ways to address your audience. You can do it in a similar way to we did or you could do it in the following ways:

  • At a business event or expo
  • Tours
  • For release of a new product
  • To discuss what you do
  • Live workout or performance
  • Sneak peeks of products
  • Q & A sessions

All of these methods can build up a rapport with your existing and new clientele and will affirm your brand ethos. And this hopefully will turn into sales. According to Forbes.com, "64% of customers are more likely to buy a product online after watching a video about it."

As amazing as video content can be, this will not replace blogs. They are not mutually exclusive, in fact, they work together. The culmination of written information and visual information will create interest and eventually sales. Even adding video content to marketing e-mails can boost click-through rates by 200-300%.

To conclude, Facebook live is a business tool that works. Here are 5 simple reasons according to Forbes.com why you should be using live or prerecorded video content:

  1. Video content promotes brand recall
  2. Video marketing can boost your site's SEO
  3. Video content performs well on all devices
  4. Video marketing can help strengthen your brand message
  5. Video content wants to go viral

With the synergy of social media marketing, marketing e-mails, visual and video content and quality service, you can create a business that is impressive and trustworthy.