The Social Byte

Welcome to The social Byte - Our bi-weekly Social Media news digest. A place to explore the big news stories in the world of Social Media. 

How to avoid the new social media scams and the new Snapchat update are just some of the topics that will be discussed this week.

New Social Media scams to avoid

csoonline.com have created an extensive list of scams that seem to be appearing more frequently. The conclusion of their whole article is to be careful how much you share online and who you share it with. They list new examples such as social espionage, wolves in brand clothing and quick cash social media.

Some are a lot harder to notice than others especially with cloned accounts of your close friends or fake profiles of brands that you trust. Julian Wong explains this concept further, 'Someone looking to book an appointment at a spa reaches the fraudster instead of the legitimate business owner, who then takes the caller's credit card info as a 'down payment' to book or hold the appointment and then runs off with the money.' This could happen to anyone. Read csoonline.com to avoid this and more happening to you. 

Social Media bosses help to end terrorism

Social Media and technology bosses have announced a new counter-terror called 'Global Internet Forum to Counter Terrorism.' This collaboration of Facebook, Twitter, Microsoft and YouTube was announced on Monday 26th June on Twitter's blog. They stated that the new policy, 'will help us continue to make our hosted consumer services hostile to terrorists and violent extremists.' They continued, 'The spread of terrorism and violent extremism is a pressing global problem and a critical challenge for us all.'

Each platform plans to work to take a hard line against terror. Initiatives were already in place, however, the guidelines are being revised. The most notable initiative is YouTube Creators for Change featuring YouTube stars from all around the world including Dina Tokio, Nilam Farooq and John Green. Other initiatives include ICT4Peace, UN CTED (the UN Security Council Counter-Terrorism Executive Directorate) and EU Internet Forum, all of these progressive initiatives will affect how we work online even without us knowing it.

Why the new Snapchat update is great for business but bad for kids

Snapchat's new Snap Map feature sounds like an intelligent tool for business especially when you want clients to come to your shop, visit a tradeshow that you're attending or come to your gig. However, the main users of Snapchat are in the lower demographic with teenagers and children who are predominately female. This is a concerned that has been raised by many schools around the UK and children's safety organisations. Childnet International said, 'Given how specific this new feature is on Snapchat – giving your location to a precise pinpoint on a map – we would encourage users not to share their location, especially with people they don’t know in person.'

Unfortunately, children are now looking in a world of faceless sexual predators and cyber bullying. This is also on the rise. Snap Map is an 'opt-in feature' says Snapchat and continued with, 'The safety of our community is very important to us,' but this still is not sitting well with parents, teachers or police officers. With multiple cases of sex trafficking, grooming, social media provoked self-harm and suicide, parents and educators are rightfully uneasy about this change. Undoubtedly, with anything new on social media, it comes with unprecedented risks. If you are concerned that your child is being harassed, groomed or bullied online, head to Childline to voice your concerns.

New ways to leverage your brand's voice on Social Media

Improving how your business is view online doesn't actually start online, it starts in your workplace. Being a manager can be complex and difficult but if you treat your staff with respect and reward them for good work, you will get a stellar job done. Not only that, they will post positively about their job online, especially millennials. We all use our personal profiles as a place to express our opinions. If your employee's profile says how much their, 'boss annoys them,' or they, 'hate coming into work,' this can affect how your business is seen on google searches.

Therefore, it is vital to ensure that our staff buys into our business’s mission, ethos, and goals. Consequently, they will post about the benefits of working for us as well as how their employer pays attention to them as individuals, and as a team.
— thenextweb.com

Promoting a good work environment will ultimately improve your work ethic and filter out to your social media making it cohesive with your brand message.

How social influencers can benefit your brand

Influencer marketing is booming. Collaborations between bloggers, Instagrammers and YouTubers are not only becoming huge but they are becoming vital to the growth and maintenance of some of the biggest brands in the world and that can also work for you too. 'It’s a good time to be in the influencer marketing business,' says Forbes.com.

According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
— Forbes.com

Working with local bloggers and YouTubers to market your brand can help your sales to grow. The influence that these young people have is almost unfathomable. Take one of the most influential youtube star, Lilly Singh - or on YouTube - Superwoman. Singh started her channel in 2010 with only 70 views on her first video. Now she has over 11 million subscribers meaning her influence is great but imagine if your brand invested in Lilly when she was in her formative YouTube days or any other influencer for that matter. Working with influencers gives your brand the opportunity to grow in the most powerful way, using the power of trust!

That is it for this Social Byte and we'll be reporting back in two weeks with more Social Media news.