When it comes to managing your business’s social media accounts, a different approach needs to be taken to your personal profiles. We’ve compiled the most important do’s and don’ts for professional posting to help you achieve the results you want!
Don't forget to download our useful Do's and Don'ts infographic at the bottom of this page!
Get to know your target audience - it is essential you know who you are posting to so that you can tailor posts to suit them. Research hashtags that your target audience is likely to use, what time’s they frequently go on social media and combine this information to deliver interesting posts which they will see and like!
Post regularly - Leaving social media profiles quiet and stagnant won’t create a great impression when people search for your business. You do not have to post every single day, as long as it is regular and consistent users will recognise that you are active and engage with your content.
Maintain clear branding across platforms - Make your pages easy to recognise on every single platform so there is no confusion over branding. A clear logo and bold cover photo will ensure users immediately identify your business compared to a competitor's.
Post more than just promotional content - Obviously it is important to shout about what you do but don’t only post this. Your message will become monotonous and boring - highly unlikely to engage your followers and gain link clicks, likes etc. Posting news, tips, guides etc. relevant to your industry (even if the content is not from your own website) will keep your audience interested and make you a name to remember for helpful updates.
Deliver excellent customer service - Be on the ball! Responding to online queries, reviews and complaints will show you are active and ready to help. This is particularly important for small ecommerce businesses looking to make a name for themselves as a reliable seller.
Comment on political or religious matters/opinions - It can be very wise to keep your personal opinions to yourself when posting from your business’s account. Remaining neutral will prevent your business being involved in online disagreements and which could lead to loss of business. Keep it professional!
Ignore engagement and interaction - The best way to encourage further interaction on your posts from followers is to respond to comments and replies. If someone likes your post, why not like one of their posts too?
Spam other’s accounts - Regularly messaging and posting to other profile’s with promotional content about your own business will only damage your business’s reputation and make you vulnerable to being reported and blocked.
Ignore current trends/events - Keeping an eye on trending Twitter hashtags is a great idea if you want to tap into a large new audience. Posting about current trends and events will allow your content to reach far more people and your engagement rate will likely rise significantly. Whether it’s Easter or National Doughnut Day - get involved in the conversations that are relevant to your business!
Stick to the same strategy or ignore it all together - Creating a social media strategy is important to set out clear goals and tactics for how these aims will be achieved. However, as your business and social media presence grows it is unlikely that these goals will stay the same for long. Whether you decide to approach a new social media platform, or change the branding of your profiles, reviewing your strategy at regular intervals is important to ensure good results continue to be achieved.
Need some more help? Social Sidekick can manage your social media accounts for you! Check out our three packages and call us today to discuss your social media management with a member of our team.