The Social Byte

WELCOME TO THE SOCIAL BYTE - OUR BI-WEEKLY SOCIAL MEDIA NEWS DIGEST. A PLACE TO EXPLORE THE BIG NEWS STORIES IN THE WORLD OF SOCIAL MEDIA. 

Big investment in Pinterest, #askeddie and Instagram vs. Snapchat are all covered in this weeks Social Byte.

Video run down:

New Apple update brings new issues

Earlier this year in May, Apple iOS 10.3.2 caused problems for countless users according to Forbes. With it draining your phone 10-20% within minutes of unplugging the charger, people began to voice their concerns on social media and to Apple as well. However, iOS 10.3.2 is not all bad. It has addressed many serious security flaws.

To upgrade or not upgrade has been the question on many 'Applephiles' lips (And whether getting the 10th Anniversary model is truly worth it.) Weighing up the battery life issue against the vital security issues has been a challenge however help could be on the way. iOS 10.3.3! And it could be here sooner than you think. An unusually high number of beta versions were released to both developers and the public. Maybe 10.3.3 will be the light at the end of the tunnel? 

Snapchat Vs Instagram: Who will win?

Over the past couple of weeks, Instagram and Snapchat have been acting like teenage boys trying to one-up each other to get the girl they like. The newest feature to Snapchat (Which is an elitist feature on Instagram) allows you to add links to your snaps. This feature is also available on Instagram but only for bigger brands, influencers with over 10k followers and verified accounts. This new kind of accessibility is available to all Snapchat users, therefore, making it easier for smaller businesses, bloggers and social influencers to get clicks through to their websites. Features like this make the SnapMap feature almost forgivable - Almost!

To combat this, Instagram retaliated with teasing shopping tags as they have in the past but this time with a pretty huge brand, Nike. This sent sneaker heads and fashion lovers alike into a bit of a frenzy. The possibilities with this feature doesn't limit itself to fashion. This is increasingly avalible for bigger business and influencers, we hope that in time this will work filter down for smaller businesses. This excites us! Imagine getting more traffic to your Instagram and your E-commerce page as well as actual sales all from posting a humble picture of your product on Instagram. Who will win this Social Media war? We are yet to find out.

#askEddie The work experience boy who helped Southern Rail with PR

This article by the Telegraph is fantastic and shows what can be achieved on Twitter to avert disgruntled customers and a PR disaster. 

15 year old Eddie Smith was on work experience for 2 weeks with Southern Rail and just 10 days into his time there, he became a Twitter sensation. He was allowed to post on the Southern Rail Twitter the following tweet:

“Hi, Eddie here! Here on work experience and ready to answer your questions!”

Immediately the tweet stuck accord and he received over 6000 likes and questions from Southern Rail customers - and not just about trains.

Questions like “Shall I have chicken fajitas or chicken Thai green curry?” flooded in with Eddie answering the vast majority of them. 

Southern Rail has been receiving some negative press recently for its performance, but this take over by Eddie granted them some much needed positive publicity. 

We think there is a lot that can be taken from this story, especially if you ever face a customer service issue or PR problem.

 

Pinterest raises $150 million to focus on Visual Search

Pinterest has over 175 million monthly users most of which use the site to discover new and delicious recipes, fashion tips and other visually inspiring pins. 

Mobile search has increased  by around 40% on Pinterest year-over-year with revenue per search query doubling since the start of 2017.

Now the company is expanding its suite of visual search tools with the launch of Lens, allowing people to use their phone cameras to search on Pinterest.

2017 is proving to be a big year for Pinterest who will be making further gains in the immersive content space while also increasing its ad offerings. The capital they have raised will lead to new and exciting features and we are excited to see what they come up with next.