Using Social media for business has become increasingly more important.
Updating your profile, letting everyone know about your latest product or service whilst still trying to sound positive can be a tall order. Especially when you are doing it on multiple accounts on your own. There are many pros and cons of doing it all yourself but we will be discussing ways in which you can manage it all effectively.
[This sounds more of a challenge than it will be]
Planning your social media posts could be as simple as jotting down some ideas about what you think would look great on your social media. But, it is a little bit deeper than that. When you go onto your preferred social media account, you need to check your analytics and demographics of your Social Media platforms or website - if you're just starting with Social Media.
By checking both your demographics and analytics you can determine who your clientele are, when they respond best to your content and which content they respond best to. This is the foundation of your planning. Once you know who your audience is or who you would like them to be, you should aim to target them. This will inform decisions such as the language you use, which world topics you engage in and which Social Media platforms you use.
We strongly recommend that you have a Facebook page. With over 1.28 billion users worldwide, Facebook is a great platform to start on for businesses. This has a great interface for viewing your daily, weekly and monthly analytics and is fairly easy to navigate. We also strongly recommend that you have a Twitter account. Unlike Facebook, Twitter doesn't publicly publish how many active users that they have. However, we know that within the first quarter of this year, they had 328 million monthly users and this number is on the rise.
If you fall into the following categories, we suggest that Linkedin may be a positive choice for you:
- B2B enterprises
- Freelancers and the list goes on
Linkedin is the platform for more professional interaction and you are least likely to get any nonsense. This is also one of the platforms that growth can be the most difficult on but if your business wants to work with other businesses, this might be the one for you.
If your brand is more visual, we suggest that you also use Instagram, Pinterest or even Snapchat to engage with customers, businesses we have seen this work best with are:
- Design brands
- Food suppliers
- Clothing designers
- Gift creators and the list goes on
Choosing the right platforms could actually be what is standing between you and the clientele you need. We also recommend that you start with a maximum on three platforms and build it up once you understand how to navigate it.
What's the Hoot about?
If you are interested in bettering your Social Media presence, you have most likely heard of Hootsuite. But what's the real hoot about?
Hootsuite is a Social Media Management system that makes it easier for you to monitor multiple accounts in one place. Hootsuite is compatible with Facebook, Twitter, Linkedin and other platforms. Instagram is compatible with Hootsuite however you still need to manually post it from the Instagram app.
This can make your Social Media campaigns easier to manage. You can set them up in advance and this also gives you a bit more time to focus on what you're best at, your job.
It's all set up, now what?
Your accounts are set up, your Hootsuite is connected. What next?
Before you start posting anything, make sure you read our Social Media Do's and Don'ts and better yet, download the infographic! Once you have an understanding of what not to do, you can progress to actually writing effective and engaging posts.
Firstly, you need to make sure that your content and your visuals work together to create something engaging. We recommend using text and visuals together as this creates more engagement. A way to get even more engagement is to stay clear of generic stock photos but try your best to use rich media. Rich media includes pictures, videos, gifs, live video & infographics.
Secondly, make sure your content is updated regularly. This doesn't mean posting every second of every day but this means being consistent. A good target is for about 5-7 posts a week. This will also keep your content relevant.
Thirdly, get personal. Closely engaging with active followers and contact can be a good way of attracting others to come and like your page and ultimately make a purchase. Using Social Media in this way helps to promote good customer service.
Lastly, try to stay up to date with current affairs that will link to your brand. Before tackling this, make sure you have read our Do's & Don'ts and make sure you remain focused on what your brand represents.
We hope that this has helped you make the step to set up your Social Media accounts. If this still confuses you but you know that Social Media is the next step for you, contact us. Here at Social Sidekick, we have 3 amazing packages to help you reach Social Media Success. Either check out our packages or give us a call on 0333 6666 193 to find out more about Social Media Management and talk to our friendly staff.