WELCOME BACK TO THE SOCIAL BYTE - OUR SOCIAL MEDIA NEWS DIGEST. A PLACE TO EXPLORE THE BIG NEWS STORIES IN THE WORLD OF SOCIAL MEDIA.
Scroll-free September, Facebook premieres and Twitter's fake news fight are all covered in this week's Social Byte.
Twitter 'Fake News' fight
In recent news, you may have noticed that your favourite celebrities have been losing masses of followers e.g. According to Clevver News, Katy Perry lost 1.5 million followers, Barack Obama lost 2 million followers and the list goes on! This is because of Twitter's new 'Confidence in followers' campaign. Vijaya Gadde, Twitter's Legal, Policy and Trust & Safety Lead, wrote on the following on the Twitter blog:
This is something that affects every twitter user but this really is a good thing. If you're really observant, you may have noticed a couple of recent drop-offs but it will mainly affect bigger accounts. This is not something to be alarmed about, this is simply twitter getting rid of spam filled or inactive accounts. The good news is that the loss of inactive accounts will not affect your monthly or daily active user numbers.
Scroll Free September
Scroll Free September is the Dry January for people who love their phones. The Royal Society of Public Health has issued this new campaign to realign people's relationship with social media.
It is a well-known fact that social media and mobile phone use has a correlation to mental health issues, reduced attention spans, insecurities and eating disorders. The best thing about this initiative is that you do not have to go cold turkey, you can fix it to how it best suits you:
Did you know:
You can form a habit in only 21 days?
Working for 30 days to consciously cutting down on our screen-time and social media time could really be beneficial. But where does this leave your social media marketing?
You will not need to diminish what you have worked to build on your social platforms as most people will still be on their phones and social media, however, this could be an opportunity to think about your other advertising mediums such as email and print advertisement. Days against social media do not have to stop your campaigns. It may even give you some inspiration to work on more creative campaigns, so don't knock Scroll Free September until you've tried it!
So this new Facebook feature may not be like a Hollywood blockbuster, but it's definitely something that could help your social media marketing. It isn't actually a new feature, it has simply just been distributed to everyone. Facebook Premieres allows you to show a pre-recorded video as live events whilst providing a public countdown before it goes live. If you are familiar with Twitch, a live streaming video platform loved and used by gamers, you will recognise this premiere feature.
As you can see above, it looks extremely similar to a normal live stream on Facebook, however, there is the slight difference of the premiere button. This can be such a useful feature especially if you want to post video content of your business, events that you have been to or an upcoming offer that you want people to know about. It's a fun feature that your followers can click on to get a reminder when your video has premiered. We look forward to using this in the future!
That is it for this Social Byte and we'll be reporting back soon with more Social Media news.
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Author: Darius Smith