Making your brand stand out from the rest isn’t as easy as it used to be. There are some key points to consider when you're building an authentic brand.
A strong brand on social media means that your business is easily recognised by your audience. Since the digital world has taken over, businesses can now reach across the globe to find new customers, followers and gain a bigger social standing. There are hundreds of businesses that are offering the same services as you. That’s why we came up with 5 tips to help you develop a solid, unique brand that will stand out from the crowd.
You can even check out the live video with did on this topic:
Show your true colours
Firstly, you need to choose a colour pallet. Your chosen colours need to be consistent throughout all of your networking pages, including your website. Doing this will help your new customers to recognise your brand and old customers feel safe and secure with your brand.
Top tip: We recommend producing brand guidelines to keep you on track. Communicate your brand guidelines to everyone involved with your marketing to keep everything consistent.
Make Your Voice Heard
Find your voice and make it heard. Create a persona for your business. Look at your social media strategy and figure out how you want to portray your voice to represent your company the best. Your voice should come across everytime you post or engage on social media. It should also represent your company culture, which basically means what it is that your company stands for. You need to think carefully about how you want your audience to view you, as they will only see whatever you show them.
Using your brand voice is a step in the right direction, but it's almost pointless doing so if you're not engaging with relevant pages and posting a mixture of promotional and social posts. Your audience will lose interest and engagement if you only post relating to your products and services. Mixing it up with more social posts such as competitions, polls, retweets and national events will keep your audience engaged. Take a look at the big brand names and see what they are posting and engagement they are getting. This should help you to figure out what direction you should start in with regards to posting.
Build Influencer Relationships
Building relationships with key influencers can help your business in many ways. Influencers that are authentic, active, engaging and show leadership, give you a clear guideline on how you want your company to be seen. This will also give you tips and pointers on what the businesses are missing and potentially gives you a hole to fill in the authenticity market.
Your social media profiles should all correspond with each other, having the same profile and cover photo. This keeps your branding consistent which is one of the most important things to do when branding on social media. The networks that you use should align with your strategic goals. This is because there are some networks that work better for certain businesses. Different demographics use different networking sites, so dependant on your target market, you may get better engagement from particular networks also.
Let’s Get Visual
Visual posts are proven to get more engagement than regular posts. In fact, we are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%. You can make use of relevant images and videos to promote your business, sites such as Pexels and Unsplash give you free stock photos. These can be used and can also be edited to create your own posts that are unique to your company. Creating templates with your business's logo will keep your posts consistent at the same time as giving you subtle advertising on every post, whether it's promoting a product or service or not.
Share Your Story
A true, authentic story behind your company, with evidence of a passion driven startup is how to gain trust amongst your customers. In recent years, the most successful brands are those who have an authentic story for their authentic brand. Levi Strauss has recently been ranked as the ‘most trustworthy’ brand amongst young people. Levi’s is a great example of an authentic company. If you take a look at their website, you can read their story which is a great example of how you should aim to tell your own story. Your story needs to include how the idea of your business first came about, and what you did to get where you are today. It is important to show off how hard you worked to get where you are, and how successful you have now become. Customers no longer just want to buy a product, then want to buy into an authentic brand, with quality products.
LIKE THIS BLOG? WHY NOT FOLLOW US ON SOCIAL MEDIA?
AUTHOR : TILLY GOULD
What is blogging?
A blog is an online journal displaying information in a reverse chronological order. The latest posts are displayed at the top and oldest at the bottom. A blog is a platform on which a person or people can write about topics of interest or an individual subject. It enables people from all over the world to view what has been written and share their own personal views regarding the same topics or similar ones.
How could your business benefit from blogging?
- Search Engine Optimization - For an inexpensive and straightforward way of adding fresh content to your website, blogging is ideal. It allows you to connect with more and more people, whilst giving your business a stronger voice. Writing blogs that relate to your business and customers will not only engage your audience but also increase the number of searches you receive online. People will type keywords into sites such as Google and Bing to explore topics relating to the chosen words.
- Developing/maintaining relationships - Blogging is a way in which you can develop relationships with influencers and customers. A blog is your company on a personal, informal level. Having something like a comments section, allows you to follow your reader's opinions and respond quickly to anything they have said, building more trust and confidence between the business and customer.
- Become A Thought Leader - Blogging is an excellent way to build trust and establish a level of expertise. Using topics such as ‘how to’ guides will make you the educator and main influencer for other brands or customers. Having a strong social standing will increase your businesses engagement throughout all of its platforms, especially if your content is interesting, informative and enjoyable.
- Be Personal and Connect - Use your brand voice and make sure you sound like a real person. Let's face it if you are writing blogs or social posts, there is a person behind it. Giving your audience an insight into the people within your business will help them to connect with you on a personal level. Your audience will find it easier to relate to your brand if they know that they aren't just talking to a computer but a real person. Which then comes alongside loyalty and trust, making them more likely to use your business.
- Sharing opportunities - Blogs are a great way of getting your voice heard. Within your blog site, you can embed links to social media making it easier for your audience to share your content. This gives your writing the potential to be seen by thousands of people or even go viral. If you share your blog on your business's social media platforms, it will also encourage more viewers to engage with your posts.
Blogging is one of the most popular activities to do on the internet, in fact, 23% of internet time is spent on blogs and social networks. Many businesses are already using blogging as a marketing technique. About two-thirds of marketers say their company blog is "critical" or "important" to their business. Part of the reason is that 'blogs are a great way to engage your visitors.'
So, are you ready to start your business's blog? If you need any help to manage your social media, we offer a range of packages to suit you. Take a look at our services page on our website for more information on what we can provide.
Recently we have been working with a well-known personalisation company who specialise in mobile phone cases. Their Facebook following is in the tens of thousands, but their engagement has been historically low on Facebook. In the three months that we have worked with the company, their reach has increased by 179%, from 27,000 in March to 75,800 in June. But how did we achieve this and what does this mean?
What is Facebook Reach?
Facebook reach is simply the number of people who saw your content on Facebook. The higher the number, the more chance there is of all sorts of other metrics increasing. From page likes to post likes, link clicks and comments it is a very important metric. So the more reach we have, the better.
How can we increase Facebook Reach?
Before improving your reach, it is important to take into consideration the resources available to you. The quickest way to increase Facebook Reach is advertising. Without this component, you will be reliant on creating highly shareable content and/or increasing the frequency of your posting.
Increasing Reach Organically
Create a competition
Competitions are by far the best way to increase reach organically. This works best where you have a good number of Facebook page likes and an engaged following. Make sure your prize is good, the competition is simple and that the post promoting it is eye-catching and exciting. Do not over complicate things.
Typically, competitions get comments, shares and a lot of likes, increasing the possibility of a high amount of organic reach.
To get the competition started, a simple post boost of between £5 and £25 will really kickstart the process. Simply boost the post to people who like your page and watch as the likes and shares role in, after a while the organic reach will increase dramatically from the paid reach that liked and shared the post. This snowball effect works very well. To reiterate:
Paid Reach can lead to Organic Reach - as long as the paid reach engages with your post or page.
If you can, posting two competitions per month will see your reach increase dramatically.
Example Competition Post (244 likes, 83 comments and 28 shares at time of posting):
Post Shareable Content
Tap into popular culture events when posting to encourage comments and likes. This could include sporting events, popular tv shows, movie releases and current affairs. Relating these subjects to your brand in a fun way can lead to posts that generate a lot of interaction. The aim is to get better engagement than your standard posts. Regularly posting this kind of content will lead to marginal gains over the course of a month.
Think about your audience when creating this style of content. What will they mostly be interested in? If you can align your post content with your audience effectively, the chance of a higher engagement rate will be much more likely.
With our client, we had very good success with:
- Love Island
- The Great British Bake Off
- British Tea Day
- The World Cup
- Fathers Day
Use Facebook Live
Facebook live works very well for getting shares and comments. Go live from your page, be engaging, talk about an interesting topic that your audience will enjoy and then watch the comments and shares role in!
Publish the video to your page once the live video is over for even more reach. Video content is proven to outperform other styles of posts, see this article for more information.
Engage With Your Comments
Respond to comments on your posts and be personal with your audience. It will lead to more comments and responses which can, in turn, increase your organic reach, especially amongst your audiences friends network.
Increasing Reach with Advertising
Simply boosting posts is an effective way to steadily increase reach. Boosting for engagement increases the chance of achieving a high rate of organic reach in addition to your paid reach.
Pick posts to boost that are interesting/shareable, if in doubt cute animals work really well!
You do not need to spend a lot of money boosting, simply spending £5 to £10 per boost will be effective as long as your post is good.
Aim to boost at least 2 posts per week. Obviously, this is dependent on your budget and your goals, for example, you may value link clicks more than engagement. Bear in mind that your reach maybe lower when boosting for link clicks, as you might lose out on some organic reach.
Run Page Like Campaigns
By running adverts to gain more page likes, not only are you growing your audience (thus increasing your pages reach) but the advert also counts as reaching people. Simply running a campaign for £1 per day will steadily increase your page like count and your reach.
Top Tip: Install a pixel on your website, target the audience data this generates for Page Like campaigns - you will find the cost per like is much lower than using an audience you have built yourself.
It is easy to increase Facebook Reach by following the above simple steps. You do not need a massive budget but you do need to be consistent to see results. In summary:
- Boost posts for little budget and often
- Run competitions (1 to 2 per month for best results)
- Go Live on Facebook
- Post shareable content
- Engage with your audience in the comments
- Run page like advertising campaigns
Follow this advice and your reach could increase hugely. This means more exposure for your brand, more likes, more comments and more website traffic!
Like this blog? Why not follow us on Social Media?
Author: Richard Hunter
The branding of your company can determine the way it is viewed by others, and how customers perceive your brand as a whole. Colour has a massive influence on how the brand is perceived. In fact, researchers have found that up to 90% of the initial judgements made by customers about products are based on colour alone.
Social media is a great way of showcasing your business, no matter how big or small it may be. There are 328 million active Twitter accounts, it’s an excellent way to reach out to customers from all over the world! Here’s a list of the top tips to get the most out of Twitter for your business.
Create a strategy:
Creating a strategic plan gives you a clear understanding of what you want your business to achieve. It also makes it easier to see how you have progressed, and what you have achieved or need to improve on.
Follow those relevant to your industry:
Following relevant businesses and potential customers is important for the following reasons:
When you follow people there is a chance they will follow you back, which will gradually increase your audience.
You can keep up to date with industry news and updates.
Following influential people means if they retweet your content, their huge following will see it too.
Pictures and videos are 3x more likely to get engagement than regular posts. This is because pictures and videos are eye-catching and more memorable. They also give you a chance to showcase your products/services.
Keep it short:
Keeping your posts short will engage more readers, but not too short. It is said that posts between 60 and 120 characters perform best. Posts that are less than 60 characters are easily ignored and scrolled by, whereas a slightly longer post captivates your audience, meaning that more people are likely to like/comment/share.
Using relevant hashtags is important for the following reasons:
Hashtags enable more people to see your post, allowing you to become part of a bigger conversation.
Hashtags are a way of engaging more relevant customers whether they follow you or not.
The possibility of becoming a trending topic with your unique hashtag.
You can gather data from hashtag usage.
Questions and polls:
Asking questions and running polls help you get to know your customers'. They are also excellent for market research, helping you understand your customers' needs and desires. It helps to engage the customers and can also get you more viewings and tags by them sharing it with their friends.
Quick responses to questions, messages and criticism builds up your social profile and gives a good impression to customers. If the comments get too long or intense, ask for a DM instead. You can now insert a deep link into a comment so they can contact you direct straight away.
Retweeting positive feedback and relevant articles can increase engagement and gives customers a sense of relation to your business.
Monitor engagement rates:
Looking at your tweet activity dashboard helps you to see how much engagement you are getting. You can then track the activity on your page, and make relevant changes to increase your levels of engagement.
Don't try and sell all the time:
Constant selling will make customers lose interest in your page. Try adding in relevant articles, photos and videos amongst your promotional posts to keep up the interest and engagement.
So, there you have it! Sticking to these tips will ensure that you make the most of your business’s Twitter account, boosting your views, likes, comments and followers, all to promote your business to the max. For more guidance and information about how to manage your social media, check out the rest of our blog.
Do you need support to manage your social media accounts? Take a look at the packages we offer to help you achieve social success.
Like this blog? Why not follow us on Social Media?
Author: Tilly Gould
One of the questions we are asked frequently is, "How do I boost my followers on Instagram quickly?" We have decided to answer it in this blog post once and for all. Here are our top tips on running your Instagram account.
Instagram has changed a lot in recent years with their algorithms, aesthetics, and features, in order to have any success on Instagram, you need to be exploiting all of the resources that you have at your disposal:
- Instagram Stories
- Follow Hashtags
- Hashtags and Profile Links in Bio
- Archive posts
- Instagram Live
- Posting multiple Photos or Videos
(If you are unsure what any of these features do, just click on them to get a brilliant explanation)
You have all of these amazing tools to use - and so much more - but we need to go through some steps to get your content looking great.
Use stories to your advantage
If you want to keep your profile predominately business orientated, you can use your Instagram stories to show more of your business' personality. Instagram stories are an important part of keeping your brand in your follower's minds. The reason for this is that stories sit at the top of the home feed which is a brilliant opportunity to always be in a prominent position on your followers home feed.
Tagging the location of your stories is a good idea, as this will broaden your audience and potentially enourage new people to follow you.
You could use the superzoom feature (shown above) to highlight your favourite moments in work, to create buzz about new products or to just be a little bit more light-hearted.
Maintaining a light-hearted element to your business will help people to stay interested. The presence you create online is just as important as the information that you share. You could have the best product or service in the world but if your social campaign has no enthusiasm behind it, it will just flop and be forgotten about.
Insta Stories Made Easy!
Still struggling to get your head around Instagram stories?
Another important new feature for Instagram is Highlights. It is now possible to archive your stories into public folders that are sat on your profile. This creates an album that can be viewed at any time. We recommend creating custom highlight covers like this:
This simple change to your stories will help your whole account look a lot more professional and may even entice more people to follow you.
No, this section is not just about what makes you happy. Unless creating great content makes you happy?
Producing attractive, relevant and interesting content regularly is the basis for a successful Instagram campaign. You will know if the content you are producing is relevant if can stand against the following criteria:
- Is it attractive?
- Is it meaningful? (Does it mean anything to anyone else other than you?)
- Is it for my audience?
- Is it fit for purpose? (Does it meet your brand value and principles?)
If you can honestly answer "Yes" to these basic questions about any content you create for Instagram, it should be relevant to your Instagram. Looking to up your Instagram post game? Check out Chloe's 5 tips for creating engaging social media posts!
Even though Instagram is an image based platform, words are still extremely important. Using hashtags creatively will push your content towards people who want to see it. For example, most people who have an interest in sport will follow sport related hashtags. If your business is in that industry, it will help your content to use the hashtag #Sport. It is also useful to note that you should use a mixture of relevant, trending and niche hashtags together in a post for maximum impact. To get some more understanding of how to hashtags effectively, check out our hashtag rules.
Top tip: Always post your hashtags with the post, do not post them as a comment. This is because by the time you post the hashtags in a comment, your image will be lower down the running order in the Instagram algorithm.
Find your followers
You cannot just sit back on your laurels and expect people to just follow you, you need to do the instigating. Instagram has put all of the tools to do this at your disposal, the new feature to follow hashtags has made finding your audience a whole lot easier. Just follow the hashtags that are relevant to your business and the whole world will be open to you:
When you begin to search through these hashtags, you will start to find other accounts that would be interested in your service. Once you find these accounts, leave some meaningful comments, like some of their pictures and follow them. This small act of kindness will usually result in a follow.
You can use a similar method where you follow the followers of accounts similar to yours. Typically, if someone is following an industry-specific account, they are likely to follow back other accounts in that specific industry. These are methods that work and have created success time and time again for us.
Top tip: Don't forget you can promote posts from your Instagram account to gain profile visits. This works directly through the Instagram platform and can lead to more followers.
Stop Hunting for Likes
Even though likes are important, you shouldn't make that your only goal. You may look at other people who have fewer followers than you but have loads of likes. You may also see the same vice versa. This is because they see engagement as more important, the more someone engages with a post the more they will do more than just like it. Make your focus posting great quality content that is relevant to your brand. If you also look for ways to start conversations with your followers, this will prove to be invaluable to your business.
Don't be fooled by people trying to sell you likes or new followers. If an account with 3 posts, 2 followers and following 7,340 (We're stereotyping here) messages you offering you a way to gain thousands of followers, the likelihood is that it's a scam. Whether they are looking to do you a free service or a monthly plan basis, buy followers or likes is not recommended. Not only could they be trying to steal your money, they could also be compromising your account or using click farms to boost your following. Not only that but the new followers you will gain will never engage with you and it could cause your Instagram account to be banned.
If you do want to speed up the rate at which you gain engagement, you could try systems like Social Drift, which use bots to engage with a targeted audience. This is proven to steadily increase followers, but it is a grey area. The audience you will attract with this method will be engaged, it is like a human constantly using Instagram each hour to engage with a target list of profiles. This method may not be safe - use at your own risk!
Avoid Click Farms!
Want to learn more about why click farms are bad?
It is impossible to build a genuine customer base from fake followers. This will only bring your business into disrepute so we would strongly advise against using any services like this.
Make conversations meaningful again
When you receive a genuine comment, how does it make you feel? Good, right? Now imagine how someone in your industry would react if you left a positive comment on their post. This simple idea of making conversations great again can actually help you to gain real followers.
Asking people about their businesses, congratulating them on an achievement or just telling someone they did a "great post!" could really boost morale and will boost positive engagement. Like with any conversation, it is rude to just ignore someone - without good reason, of course - so it is important that you keep on to of the comments and replies you receive.
Here is the real secret to gaining Instagram followers that everyone wants to hide from you: Hard-work! This includes:
- Liking other peoples posts.
- Commenting on other peoples posts.
- Regularly posting brilliant content to your profile.
- Posting stories.
- Following other accounts that either match your targeted customer base or that align with your interests.
Putting in the time to make meaningful conversation or create engaging posts all takes time and hard work. There is no substitute for Instagram success other than hard work. If you are willing to put in the work then Instagram will serve you well. However, if you are unsure how to balance all of this, why not trust a social media agency like us. We know what it takes to create a successful organically grown Instagram campaign.
Like this blog? Why not follow us on Social Media?
Don't forget to leave a comment below, we would love to hear from you.
Author: Darius Smith
Special offers and discounts
If you are in the food industry, or can easily find a way to relate your products to Easter, now is a great time to offer a discount to your social media followers. Not only will this drive some extra traffic to your website, it will also help to build upon your customer loyalty and improve your brand image.
Easter Social Competitions
Competitions are an eggcellent way (pardon the pun, more on that later though) of increasing your engagement over this short holiday period. Many people will have a few extra days off around the Easter weekend, and so an increased amount of time on social media is to be expected from these yolk folk. Offer a special Easter prize with a super simple way for people to enter, perhaps related to the season, and the entries will follow.
We’ve talked about using trending hashtags multiple times before. Easter is yet another opportunity to use hashtags to your advantage. A few to look out for include: #happyeaster #easteregghunt #easterweekend #easter2018 #easteregg #easterbunny
Remember to keep an eye on Twitter and Instagram on the day to see if there’s anything new that is trending which you could get on board with spontaneously.
Easter might be one of the only times in the year that everyone seems to go pun mad. Eggcellent this, eggstraordinary that - they’re everywhere, so get on the bandwagon! Throwing a pun into your Easter social media posts is a great way to humanise your marketing message and add some personality to your brand. While it may seem silly now, showing your brand to be approachable and friendly will help you massively with your customer service reputation in the long run.
We spoke a little bit about changing up your branding for Valentine’s Day in this blog post. Branding is something which everyone is used to staying exactly the same, so when it is changed slightly people tend to notice! Whether you sneak a couple of Easter eggs into your logo, or completely change up your cover photo for the weekend, change can be good.
Check out what we did with our logo, we made him into an Easter bunny!
Those of you with children are likely to have seen all the Easter-related games, puzzles and activities which are available on the internet for keeping the little ones occupied through the spring holidays. So, why not make your own for the adults to have a go with, relating to your business? An example of this might be to hide some tiny egg graphics in a product lifestyle image. Again, it sounds silly, but you’ll be surprised at the number of people who can’t help but get involved. The benefit to you is increased engagement, which also means increased reach.
Author: Chloe Welch
(Updated on 27th February 2018)
Social Media can sometimes be a minefield of hashtags, mentions, and gifs that can be hard to decipher.
A Social Media Strategy will help you to navigate how you will manage your accounts positively and professionally. We are giving you the perfect tips for strategic success.
What is a strategy?
A Social Media Strategy is a document that you share with your team to make them aware of how to approach your Social Media accounts. This will also be inline with your brand value and will help you to create a content calendar. (For definitions, check out our Social Media Decoded glossary) Here are the best three steps for creating a simple social media strategy:
- Set clear goals & objectives
- Figuring out strategies to meet those objectives
- Extrapolating your strategies into bite-size tactics that can be implemented to reach your ultimate goal
Goals & Objectives
This section will not be about the wonders of chess. However, when you approach chess in a logical way with room for flexibility, you are most likely to win. It is the same with social media. When you have a logical plan with room for flexibility, you are likely to succeed
When starting with your strategy, it would be advisable to sit down with your team and brainstorm the following areas:
- What do you want to achieve?
- Who is your target audience?
- Why are they your target audience?
- Why do you want to advertise to them?
- What Platforms do you plan to use?
- What tone do you want to have?
The list of questions you could ask yourselves about your business could go on for a while but we feel these questions will get the best responses. It may even be advisable to do a short questionnaire asking members of your staff how they perceive the business.
Your objectives may end up looking like the following:
- Increase traffic to social media
- Increase brand awareness through social media
- Sell more products through the website as a result of social media traffic
This initial stage of the strategy could be better questioned as, "What are the long-term goals for your business on social media?" Once you can answer this in detail, you are ready to move onto the next step.
End goal strategy
Using the right platforms for your brand could actually be crucial to your success, take a look at our Top Tips for Managing your own Social Media to assist you in your strategy writing.
Going deeper into how you will actually manage your accounts involves considering:
- How many posts would go up each week
- Who will be responsible for posting
- Analysing where your social media stats are and how you would like them to grow on a monthly basis
- Monthly themes
- How your posts would be structured
It would also be worth reading through our Social Media Do's and Don'ts when tackling this task. It will give you some insight into how your final product should (and shouldn't) look.
Here's a short example of what part of your strategy should look like:
- At least 150 new followers on Twitter per month
- At least 60 page likes per month
- An engagement rate of at least 1.5% on Twitter
Once you have a strategy like this for your different social media platforms, it will make it easier to formulate tactics to reach your end goal.
You have your objectives, you have your strategies and now it is time to get tactical. Having precise tactics can really help streamline your focus when putting together posts.
Useful tactics to come up with:
- Post structure e.g. Persuasive text - relevant #hashtag - link to website - engaging rich media
- Individual tactics for each platform you are using
- Hashtags you should use
Once this is done correctly, you should have something that looks like this on twitter:
- Tweeting content to promote (Your business), linking directly to your website
- Using events, seasons, trends to promote your (business)
- Using hashtags such as *** to increase the reach of tweets
- Retweeting relevant tweets to do with (your business)
- Posting relevant third-party content from the internet
- Engaging with users who are discussing relevant topics on Twitter
- Use trending hashtags whenever relevant and possible
- There will be (your chosen amount) tweets posted every week
Structuring your tactics like this gives clear instructions of what to do and should be accessible to all using your social media, whether that is your staff or your social media agency.
With everyone who signs up to Social Sidekick, we provide them with a Social Media Strategy that fully explains how we will manage their accounts. Give us a call today on 0333 6666 193 to find out how we could help you take the next step.
Using Social media for business has become increasingly more important.
Updating your profile, letting everyone know about your latest product or service whilst still trying to sound positive can be a tall order. Especially when you are doing it on multiple accounts on your own. There are many pros and cons of doing it all yourself but we will be discussing ways in which you can manage it all effectively.
[This sounds more of a challenge than it will be]
Planning your social media posts could be as simple as jotting down some ideas about what you think would look great on your social media. But, it is a little bit deeper than that. When you go onto your preferred social media account, you need to check your analytics and demographics of your Social Media platforms or website - if you're just starting with Social Media.
By checking both your demographics and analytics you can determine who your clientele are, when they respond best to your content and which content they respond best to. This is the foundation of your planning. Once you know who your audience is or who you would like them to be, you should aim to target them. This will inform decisions such as the language you use, which world topics you engage in and which Social Media platforms you use.
We strongly recommend that you have a Facebook page. With over 1.28 billion users worldwide, Facebook is a great platform to start on for businesses. This has a great interface for viewing your daily, weekly and monthly analytics and is fairly easy to navigate. We also strongly recommend that you have a Twitter account. Unlike Facebook, Twitter doesn't publicly publish how many active users that they have. However, we know that within the first quarter of this year, they had 328 million monthly users and this number is on the rise.
If you fall into the following categories, we suggest that Linkedin may be a positive choice for you:
- B2B enterprises
- Freelancers and the list goes on
Linkedin is the platform for more professional interaction and you are least likely to get any nonsense. This is also one of the platforms that growth can be the most difficult on but if your business wants to work with other businesses, this might be the one for you.
If your brand is more visual, we suggest that you also use Instagram, Pinterest or even Snapchat to engage with customers, businesses we have seen this work best with are:
- Design brands
- Food suppliers
- Clothing designers
- Gift creators and the list goes on
Choosing the right platforms could actually be what is standing between you and the clientele you need. We also recommend that you start with a maximum on three platforms and build it up once you understand how to navigate it.
What's the Hoot about?
If you are interested in bettering your Social Media presence, you have most likely heard of Hootsuite. But what's the real hoot about?
Hootsuite is a Social Media Management system that makes it easier for you to monitor multiple accounts in one place. Hootsuite is compatible with Facebook, Twitter, Linkedin and other platforms. Instagram is compatible with Hootsuite however you still need to manually post it from the Instagram app.
This can make your Social Media campaigns easier to manage. You can set them up in advance and this also gives you a bit more time to focus on what you're best at, your job.
It's all set up, now what?
Your accounts are set up, your Hootsuite is connected. What next?
Before you start posting anything, make sure you read our Social Media Do's and Don'ts and better yet, download the infographic! Once you have an understanding of what not to do, you can progress to actually writing effective and engaging posts.
Firstly, you need to make sure that your content and your visuals work together to create something engaging. We recommend using text and visuals together as this creates more engagement. A way to get even more engagement is to stay clear of generic stock photos but try your best to use rich media. Rich media includes pictures, videos, gifs, live video & infographics.
Secondly, make sure your content is updated regularly. This doesn't mean posting every second of every day but this means being consistent. A good target is for about 5-7 posts a week. This will also keep your content relevant.
Thirdly, get personal. Closely engaging with active followers and contact can be a good way of attracting others to come and like your page and ultimately make a purchase. Using Social Media in this way helps to promote good customer service.
Lastly, try to stay up to date with current affairs that will link to your brand. Before tackling this, make sure you have read our Do's & Don'ts and make sure you remain focused on what your brand represents.
We hope that this has helped you make the step to set up your Social Media accounts. If this still confuses you but you know that Social Media is the next step for you, contact us. Here at Social Sidekick, we have 3 amazing packages to help you reach Social Media Success. Either check out our packages or give us a call on 0333 6666 193 to find out more about Social Media Management and talk to our friendly staff.
Looking to take your social media efforts that step further? Here are Chloe's top three tips for gaining more engagement from your target audience!
A look at how you can use Facebook Live to promote your business. Includes Facebook live videos and links to some great examples of how brands use the platform.
Social media can be an incredibly important part of a business’s marketing strategy but deciding whether to do this yourself or employ the help of experienced professionals, such as a social media management agency, can be a difficult decision to make.
When it comes to managing your business’s social media accounts, a different approach needs to be taken to your personal profiles. We’ve compiled the most important do’s and don’ts for professional posting to help you achieve the results you want!