marketing

Freshen Up Your Social Media: Try these ideas!

We understand that keeping your social media fresh and trendy can be tough, especially when social media is always changing and growing. Social Sidekick has got your back! Let the experts of social media give you a helping hand on how to freshen up your social media accounts.

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Behind The Scenes

People love to know what goes on behind a business, and sharing a photo of your work-space can give your social media a more personal touch. Sharing a photo not only allows people to know more about what happens behind the scenes, but it also improves the trust between you and your customers. Rich media often gets more attention than a post without it - a picture is perfect for your social media. It’s simple, easy and only takes a few seconds to do! This idea is great for Facebook and Instagram.

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Frequently Asked Questions

As a business, you probably receive quite a few questions every single day. It’s time to make your life a little bit easier, instead of repeating yourself and wasting important minutes: post it on social media! Millions of people are active on social media, according to statista, 42 million people are social media users. So there’s a very high chance that your customers are on social media! It’s a quick and effective way to answer your most frequent questions.

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Introduce your team

Put the people who make your business at the front of your social media page! Introduce your newest employee, oldest employee, or all of your employees. We often forget that employees are what makes a business, so it’s their time to shine! Create a more personal connection with your customers, by letting them see the people who power your business. You could also create an album on your Facebook page called “meet the team” and post a picture of your employees with a short description with something about them (you can get really creative with that idea).

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Throwback Thursday

Get stuck in with the trendy hashtags! If you’ve got a picture from a few months or years ago; Throwback Thursday provides the perfect opportunity to share it again! We highly recommend that you try this one on Instagram and Twitter with the hashtags: #ThrowbackThursday and #TBT. These hashtags are very popular and will help boost the number of impressions it will receive. It’s also a great way to connect with your new followers! You could also post a picture of a past event, past projects, and previous milestones/awards.

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Talk about events

Is your business attending an event? Shout it from the rooftops on social media. Get involved with other people who might be attending the same event: share/retweet similar posts, engage with people who are also attending the event, and you could also post an image with information about the event. It’s also crucial to find out if the event has a particular hashtag or social media handle that you can use on social media, to get the best results for your post - the event’s social media page might even share your post, which is great exposure for your business! This is an easy way to increase the number of impressions on your post, and you may even get more engagement on the post!


These are only a few ideas of thousands, so sign up with Social Sidekick today and let the experts handle your social media accounts!

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AUTHOR: NICOLE FAULKNER

Top Ten Tips for Businesses using Twitter

Social media is a great way of showcasing your business, no matter how big or small it may be. There are 328 million active Twitter accounts, it’s an excellent way to reach out to customers from all over the world! Here’s a list of the top tips to get the most out of Twitter for your business.

Create a strategy:

Creating a strategic plan gives you a clear understanding of what you want your business to achieve. It also makes it easier to see how you have progressed, and what you have achieved or need to improve on.

Follow those relevant to your industry:

Following relevant businesses and potential customers is important for the following reasons:

  • When you follow people there is a chance they will follow you back, which will gradually increase your audience.

  • You can keep up to date with industry news and updates.

  • Following influential people means if they retweet your content, their huge following will see it too.

Use visuals:

Pictures and videos are 3x more likely to get engagement than regular posts. This is because pictures and videos are eye-catching and more memorable. They also give you a chance to showcase your products/services.

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Keep it short:

Keeping your posts short will engage more readers, but not too short. It is said that posts between 60 and 120 characters perform best. Posts that are less than 60 characters are easily ignored and scrolled by, whereas a slightly longer post captivates your audience, meaning that more people are likely to like/comment/share.

Use hashtags:

Using relevant hashtags is important for the following reasons:

  • Hashtags enable more people to see your post, allowing you to become  part of a bigger conversation.

  • Hashtags are a way of engaging more relevant customers whether they follow you or not.

  • The possibility of becoming a trending topic with your unique hashtag.

  • You can gather data from hashtag usage.

Questions and polls:

Asking questions and running polls help you get to know your customers'. They are also excellent for market research, helping you understand your customers' needs and desires. It helps to engage the customers and can also get you more viewings and tags by them sharing it with their friends.

Be responsive:

Quick responses to questions, messages and criticism builds up your social profile and gives a good impression to customers. If the comments get too long or intense, ask for a DM instead. You can now insert a deep link into a comment so they can contact you direct straight away.

Retweet:

Retweeting positive feedback and relevant articles can increase engagement and gives customers a sense of relation to your business.

Monitor engagement rates:

Looking at your tweet activity dashboard helps you to see how much engagement you are getting. You can then track the activity on your page, and make relevant changes to increase your levels of engagement.

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Don't try and sell all the time:

Constant selling will make customers lose interest in your page. Try adding in relevant articles, photos and videos amongst your promotional posts to keep up the interest and engagement.

So, there you have it! Sticking to these tips will ensure that you make the most of your business’s Twitter account, boosting your views, likes, comments and followers, all to promote your business to the max. For more guidance and information about how to manage your social media, check out the rest of our blog.

Do you need support to manage your social media accounts? Take a look at the packages we offer to help you achieve social success.

Like this blog? Why not follow us on Social Media?

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Author: Tilly Gould

 

Years and Years use Chatbots to promote new single Sanctify

As a die-hard fan of Years and Years, I was amazed to see the marketing behind their new single, Sanctify. With all the talk of Facebook news feed changes and the adoption of chatbots into social marketing, their use of this medium was innovative and exciting. 

The campaign revolved around an advert which encouraged you to engage with their account on Facebook messenger. Instantly you are propelled into an Orwellian narrative being welcomed to the "PSEN Server" claiming to represent androids and non-humans. 

This was the first message users received.

This was the first message users received.

 

A sense of belonging

As the chat progresses, the story builds as Y&Y are portrayed as a "human collective" of rebels fighting against the authoritarian regime. Images of the symbol they used are sent to you along with 1984 style images and video clips. Its fun and intriguing and builds the anticipation of what is to come. 

The underlying message of "How to treat humans" underlies a lot of the themes Y&Y explore with their music, from LGBT rights to Human rights. 

The underlying message of "How to treat humans" underlies a lot of the themes Y&Y explore with their music, from LGBT rights to Human rights. 

 

The day of release...

Of course, all of this leads nicely to the release date of the single and on the day of release, more messages came through, finally inviting you to listen to the music or to watch the music video. 

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This form of marketing really resonated with me. It was fun, intriguing and quirky and I enjoyed getting the messages. Real thought and planning had gone into the campaign and it did not feel like I was being marketed to. It felt like I belonged to the human collective, or at least that I identified with it. 

I do not know who the agency was behind this, or creative, but it bravo to them. I look forward to more campaigns like this and it has certainly inspired us to think harder and more creatively about how we can use Facebook messenger and chatbots to better effect. 

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Author: Richard Hunter
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Email: richard@socialsidekick.co.uk

How are you using chatbots? How do you plan to use them? What did you think to this campaign? Let us know in the comments below 👇