Have you ever carried out a social media audit? You could be missing a trick! This blog gives you a simple insight into why social media audits are an essential part of managing your company's accounts on social media and how to carry out an audit of your own.
Social media is a great way of showcasing your business, no matter how big or small it may be. There are 328 million active Twitter accounts, it’s an excellent way to reach out to customers from all over the world! Here’s a list of the top tips to get the most out of Twitter for your business.
Create a strategy:
Creating a strategic plan gives you a clear understanding of what you want your business to achieve. It also makes it easier to see how you have progressed, and what you have achieved or need to improve on.
Follow those relevant to your industry:
Following relevant businesses and potential customers is important for the following reasons:
When you follow people there is a chance they will follow you back, which will gradually increase your audience.
You can keep up to date with industry news and updates.
Following influential people means if they retweet your content, their huge following will see it too.
Pictures and videos are 3x more likely to get engagement than regular posts. This is because pictures and videos are eye-catching and more memorable. They also give you a chance to showcase your products/services.
Keep it short:
Keeping your posts short will engage more readers, but not too short. It is said that posts between 60 and 120 characters perform best. Posts that are less than 60 characters are easily ignored and scrolled by, whereas a slightly longer post captivates your audience, meaning that more people are likely to like/comment/share.
Using relevant hashtags is important for the following reasons:
Hashtags enable more people to see your post, allowing you to become part of a bigger conversation.
Hashtags are a way of engaging more relevant customers whether they follow you or not.
The possibility of becoming a trending topic with your unique hashtag.
You can gather data from hashtag usage.
Questions and polls:
Asking questions and running polls help you get to know your customers'. They are also excellent for market research, helping you understand your customers' needs and desires. It helps to engage the customers and can also get you more viewings and tags by them sharing it with their friends.
Quick responses to questions, messages and criticism builds up your social profile and gives a good impression to customers. If the comments get too long or intense, ask for a DM instead. You can now insert a deep link into a comment so they can contact you direct straight away.
Retweeting positive feedback and relevant articles can increase engagement and gives customers a sense of relation to your business.
Monitor engagement rates:
Looking at your tweet activity dashboard helps you to see how much engagement you are getting. You can then track the activity on your page, and make relevant changes to increase your levels of engagement.
Don't try and sell all the time:
Constant selling will make customers lose interest in your page. Try adding in relevant articles, photos and videos amongst your promotional posts to keep up the interest and engagement.
So, there you have it! Sticking to these tips will ensure that you make the most of your business’s Twitter account, boosting your views, likes, comments and followers, all to promote your business to the max. For more guidance and information about how to manage your social media, check out the rest of our blog.
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Author: Tilly Gould