Case Study: Coventry Building Society Arena

The Challenge

Coventry Building Society Arena is one of the UK's leading event venues, hosting a variety of major events including concerts, exhibitions, and sports events. The arena required a comprehensive social media management solution to promote its events, engage with its audiences, and manage crisis communications.

The Solution

SocialSidekick has been working with Coventry Building Society Arena for over 4 years, providing a full suite of social media management services. We created a comprehensive social media strategy for the arena, which includes regular posting, live event coverage, and crisis communications management.

Our team are responsible for managing the arena's social media channels, including Facebook, LinkedIn, Twitter, and Instagram. We work closely with the arena's marketing team to create engaging content that promotes their events and engages with their audiences. We also provide live coverage of events, sharing updates and highlights in real-time.

In addition to event promotion, we also help Coventry Building Society Arena to showcase their staff on social media. We filmed their team members and created engaging content to feature on their social media channels and website.

Over the course of our partnership, we provided social media management for a variety of major events, including the Arnold Clark Cup, The Killers Concert, Rammstein Concert, and filming at all of their major exhibitions. Our team manages any crisis communications, ensuring that the arena's reputation remains intact.

The Results

Thanks to our comprehensive social media management services, Coventry Building Society Arena has reached a wider audience and engages with their customers in a more meaningful way. Our live coverage of events helps to increase engagement and drive ticket sales, while our crisis communications management ensures that any issues are resolved quickly and efficiently.

In addition, our content featuring the arena's staff helped to showcase the human side of the business and build a deeper connection with their audiences. Overall, our social media management services helps Coventry Building Society Arena to achieve their marketing goals and cement their position as a leading event venue in the UK.